1 October - 2 October 2025 kistamässan

Packaging is not waste

Materials and design deliver many other functions, throughout the value cycle, from distribution to consumer and recycling. Despite these merits, the packaging is considered by many to be rubbish. Why is it like that? What can we do about it? How can we help the customer choose the most sustainable option? We will discuss that with some experienced and knowledgeable industry experts at Empack on October 4. The discussion is moderated by Per-Stefan Gersbro, Paccedo.

• Lisa Wahlström, Country Lead Public Affairs, Communication and Sustainability, Coca-Cola European Partners Sverige • Johanna Augustin, Managing Partner, Pond Design • Karin Jawerth, Packaging Manager EMV, ICA Sverige • Rickard Jansson, Development Engineer, Svensk Plaståtervinning

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